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Ditching the Pitch/Script and Using Persuasion "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter F. Drucker Curiosity: The Desire to Explore the Unknown We are born ready to suck up as much information as we possibly can. The world around us is an endless source of fascination and curiosity. And as we grow, and if we have our base needs met, we soon come to the point of requiring more--the process of self-actualization. What's all the fuss about 'The Secret'? How do you know if something has really made it into the collective consciousness? Language Pattern: Awareness "The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself." - Henry Miller Resonating with Affluence: What is your worth? The field of study of persuasion is vast. It's as vast as the study of human nature. And lately in my work, I've narrowed the focus significantly to persuading and selling to an affluent clientle.

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