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Kaye Z. Marks's Articles in Advertising

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  • Ads Take a While to Start Working
    Many factors affect how long it will take for an ad campaign to start working. In other words, people want to know when they’re going to start seeing money pour in from new customers and the answer is: there is no definitive answer.
  • Build Your Brand by Reminding Customers about Holidays
    As a small business, you are probably going to be sending advertising material to your customers on a regular basis. The goal in doing so is to improve your name recognition among your target customers.

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