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Colleen Davis's Articles in Advertising

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Wanted: An Honest Brochure In marketing, coming up with positive and almost blanket messages are regular tricks of the trade. And although this sounds negative in itself, we cannot deny the fact that positive messages tend to spread faster. Why Postcards Can Be More Than Postcards Normally, a postcard is something you pick up when you are away from home. Travel destinations use postcard printing for travelers to buy and send to their friends. Often this features a very nice picture of the place 6 Habits of Highly Effective Marketing Using Business Cards When people print business cards, their usual goal is only to introduce themselves and their company. Thousands of full color business cards are printed by business card printing services just for this very simply purpose. Focused vs Unfocused Marketing While marketing can be approached in a variety of different ways, two different primary forms will be focused marketing and unfocused marketing. There are many people who will swear by one of these or the other Get the Best Price By Staying With the Same Place The idea of shopping around is so that you can pick up the best possible price because you’ve seen what everyone in the area charges. This can be an effective practice when you first start up something, but at what point do you decide that you want to stay Building a Booklet from the Ground Up If you are designing the booklet yourself however, try using full color booklets. They are always better than black and white ones, especially if you have a beautiful and colorful design or layout. They will stand out more, and would interest otherwise bored readers. Things to Consider for Your Product Launches Advertising for a new product can be quite a bit different from advertising for something that has been around for a while. The way you phrase things and the kind of images you use are going to be distinctly different when marketing for new products Don’t Forget About Your Brand Name Ever walked up to a really interesting poster on the wall that just grabbed your attention. The images were good, the information was overall solid, but once you were done looking at it you couldn’t figure out for the life of you what company made it. What Do Taglines Do? Are taglines really that necessary for a business? That’s a difficult question to answer because there are so many different companies who approach the subject in a wide variety of ways. Some companies are known for their taglines. Using Multiple Posters at One Time The idea behind a lot of poster printing campaigns I’ve seen is to get the company’s name and marketing message in a set location, and that’s all. A single poster is therefore enough to accomplish this, and all the company will often put up in any given place. Never Bother With Sub-par Business Cards or No Cards at All You’re about to go to a tradeshow and you realize that you don’t have any business cards on you anymore. You had handed out the last one just the week before and you haven’t had a chance to print business cards since. Establishing the Right Tone Ever picked up a piece of advertising, maybe a postcard, and seen in massive letters across the front of it something that just sounds so incredibly excited you can’t really believe it anymore? It’s like commercials where the announcers have these giant smiles Don’t Let Your Marketing Get Too Rigid You might have started down a certain path, but don’t make that force you into staying on it if things get a little rough. Many companies plan well in advance for their marketing, sometimes having multiple marketing campaigns on their plate months Know What You’ve Done Before A very important element in marketing is being aware of exactly what you’ve done in the past. There are a few reason why this is going to be important. The first is because you want to be able to gauge how well a particular message Combining Your Marketing I just don’t understand why so many companies end up making everything so separate. The idea is focusing on one form of marketing at a time rather than figuring out ways to combine them all into a single marketing push. Where do You Get Your Information? Each time a new marketing push comes along you’re going to need to gather quite a bit of information on your customers and what they like. This is the vital first step towards any successful marketing. Let Your Competition Teach You Many new business owners view their potentially heavy competition with a look of apprehension and fear at the prospect of going up against such well established companies. Researching What Your Customers Want In another articles I wrote I mentioned two different good methods of research for your marketing. In that article I chose to focus entirely on researching the marketplace through what other businesses have done and are doing. Never Just Look at One Marketing Push at a Time I know that when you have a big marketing push that you’re working on it can be hard to then divert your attention to other things. You want to make sure that your advertising is as good as possible Tie Yourself To Your Surroundings There are so many different things out there that are going to be affecting your business in a wide variety of ways. The types of laws and legislation passed by the government to the quality of your stock in the market, not to mention various local laws or various events. A Wealth of Information Sometimes you just need to give people a lot of information or else you aren’t going to make the sale. The reason is because sometimes people just need a lot of information to feel informed and confident about their purchase. Keep Your Presence Strong How strong is your presence in the marketplace? If you want people to turn to you when they need to buy the kinds of products you sell or use the kinds of services you perform, they need to know enough to know what your company name is 4 Key Elements of a Strong Brochure Every great, color brochure is going to be based around four key elements, and if you want to have the best brochure printing you can, you need to understand these. Understanding the Marketing Impact of Business Cards Business cards can often be a little tricky to understand when it comes to the exact way they help your marketing. This confusion is drawn from the fact that they can often have a much different impact depending on the type of business that you run. How Catalogs Can Turn Your Business Into Enterprise A catalog consists of a collection of products that can be grouped into categories by your company. It is often said in the business world that catalogs are the best way to track your sales. Is it for You: Greeting Cards Given that so many companies don’t make very good use out of greeting card printing, I have to wonder if they simply don’t know exactly how to use it. Hopefully this article will help clear up any confusion. Get Them Thinking Why do companies pay for brochure printing? They want to generate interest in their company. They want to get people thinking about what the company can do for them, and how their life could be better if they were using a particular service. Is it for You: Postcards Few companies have an unlimited marketing budget, and so they have to decide which types of advertising are best for them. I’m going to go over some of the details of postcard printing to help you decide if this is the best kind of marketing to use. Give Them Something To Remember You By Business cards serve a very specific and obvious purpose. You’re going to get business card printing so that you can give people something so that they’ll be able to contact you later on. The Many Aspects of a Brochure’s Design The longer something gets, the more room there is for ways to design it. A postcard can only be approached in so many different ways. Because of how short it is your hands are always going to be tied when it comes to getting creative with your design. Business Card Printing on a Budget Small and large businesses alike often do not have the need nor the budget for expensive business card printing projects. But business cards are an essential tool for communicating with customers. The Top 5 in Brochure Printing Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry How Do You Get To Know Your Customers? Your customers: these are the people you’re trying to appeal to. They are the lifeblood of your business, and without them you won’t be able to survive. They are who you’re appealing to. Each time you get anything printed for marketing Don’t Try to Force Authenticity I have to wonder how many companies have hired someone to do their graphic designs for something like their business card printing, and have told the company they hired, “Make it look different but authentic at the same time.” Go Beyond The Basics If you’re going to get calendar printing done with your company, you need to do more than just hand people a calendar. The fact that this will be free doesn’t really mean that much. First, many other companies are going to be doing the same thing Don’t Limit Yourself Custom business cards have a lot of potential in them. They can be far more than the simplistic cards I often get handed. Too often a person typecasts a business card as a card with contact information and nothing else. Business Card Printing Design Tips It's no secret that you, like everybody else, make your business cards a part of nearly every type of correspondence you have with your customers. Who doesn't? It's almost a mortal sin to not have one in this period of rough and unforgivable competition. The Versatility of Brochures Advertising your company effectively requires the right kind of tools for reaching the right kind of clients. Often this entails using a variety of advertising medium, including newspaper ads, different direct mail pieces Promotional Calendar Printing: Focus on the Audience Promotional calendars are a great way to connect with your customers and market your brand. Consumers enjoy receiving free gifts from businesses, especially if they are useful. A calendar imprinted with your logo and contact information will keep your company Why You Should Market with Postcards If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto. Maximizing Potential with Two Sided Business Card Printing Everyone knows to include your contact information, your company name, and the logo on the front of a business card. You may also know that two-sided business card printing adds more real estate space for advertising your company Do’s And Don’ts Of Creating Catalogs When it comes to catalog or booklet printing, there are some guidelines you can follow to make your catalog or booklet work hard for you. It just takes a little work from you upfront to make sure your catalog will sell for you. Business Card Printing: Still An Indispensable Industry Business card printing has become an indispensable industry for businesses of all sizes. Even with modern day communication tools such as e-mail and cell phones, that business card is still an excellent way to communicate your brand and contact information to your customers. Promotional Strategies For Those Who Don’t Like Promotion Not every small business owner is a natural seller. Many business owners are introverts or don’t like to be seen as pushy and unrelenting – the typical salesperson stereotype. But there’s nothing that says typical salespeople get all the sales or are the best at promoting a business. Are Flyers For You? There comes a times to look at every form of advertising and figure out which one is going to be best for your company. I guess saying which one is a tad misleading because you’re going to be using multiple types if you really want to appeal to the largest audience possible Guerrilla Marketing Basics for the Small Business Guerrilla marketing is a concept that many small business owners can get on board with: it’s a marketing system that relies on a very low budget by using time, energy and imagination to create a successful marketing campaign. It was created by Jay Conrad Levinson Label Printing Basics Label printing is used in every business. Even if you don’t have product labels, you still need shipping labels. And what about safety labels? You need to label anything that you might have in your production area that could be dangerous. Direct Mail Marketing 101 You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time. What To Look For In A Postcard Printer Direct mail postcards are one of the most inexpensive and effective ways to promote your business. Postcards cost less than $1 to print and mail, and may be even cheaper the more postcards you buy. Do You Know the Difference between a Flyer and a Brochure? Whenever I search for flyer printing tips, I’m bound to find some brochure printing tips instead. It seems that some industries think that flyers and brochures are one in the same, or at least the same design ideas apply to both. But I don’t think so. Five Things to Know to Make Great Brochures If you are designing a brochure printing project, you are embarking on what could be a very profitable step for your company. Brochures are tremendous marketing tools that can generate a great deal of revenue for your business. Keys to a Good Marketing Postcard Most businesses use a variety of marketing materials to promote their products. Brochures, business cards, and posters are some of the most common. But another advertising tool that is not quite as popular anymore is still a strong one for you to consider. How to Effectively Launch a New Product Launching a new product takes work – almost as much work as creating the product itself. But the results of a well-executed launch are worth it Poster Strategies for Success Let’s face it. Poster printing may be a great way to advertise your business and products, but it takes more thought that simply hanging a poster and hoping for the best. The Informed Buyer The more information I have the more comfortable I am about making a purchase. The bigger the purchase is the more important this becomes, too, and something all companies should keep in mind. Getting More From Your Customers In this article, we are going to discuss the third item in that list: getting your customers to buy higher value products. This technique is also known as “upselling”. When Posters Can Help The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective Some Little Known Secrets to Advertising Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures Tradeshow Marketing to Everyone from Gen Y to the Boomers You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance? How to Market to Women Women and men are different creatures in many ways, and the way they each interpret marketing is very different. 5 Tips for Your Next Brochure Printing A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales. The Importance of Mailing Lists When it comes to marketing your business, the mailing list you use for your postcard marketing campaign and any other postcard printing or mail campaign is the most important factor. Seven Fresh Ideas for Business Cards Recently, I decided that I wanted to do a business card printing. My cards were old and, frankly, I was sick of them. I wanted some new, full color business cards that I wouldn’t get sick of looking at. The Importance of Other People’s Business Cards Any person who invested money into business card printing is likely to always carry one of those business cards around with them. You never know when the right opportunity will come along to hand someone your card Targeting Your Market Your market position can make you or break you. A quick look at the market dynamic between the three big discount department store chains, Wal-mart, K-mart and Target will give you a compelling example Common Marketing Mistakes for Small Businesses There are some common marketing techniques that small businesses employ that do not usually benefit them. Simple Steps to Put a Spark in Your New Brand Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby. How To Create A Marketing Plan If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. Standing Out in the Crowd I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal. Using Free to Your Advantage Many small businesses include "free" offers when crafting their marketing strategy. This can be effective; however there are myriad regulations which control the use of that word. What Are You Offering? Advertising is all about what you can give a person. I’m not thinking about the business when I pick up a catalog. All I’m thinking about is what can I get that I have interest in and where can I get the best deal. 7 Winning Methods to Increase Your Sales Numbers 1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a “thank you” email, letter or postcard and include an advertisement for your other products. 26 Tips for Creating and Distributing Your Business Card The first thing businesses do when they startup is to get business cards. It’s one of the most inexpensive and powerful, and necessary, marketing devices used. Finding That Niche Within every large market there exists many smaller markets. These subset markets are often referred to as "niche" markets. Be Clear to Be Heard Your potential customers can’t hear you. With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out. 4 Ways To Create A Strong Logo For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future. Gaining an Objective Look at Your Brand Name The closer you are to something the more likely it is you’ll have a skewed perspective of it. A lot of people don’t like to hear any criticism because to them what they’re doing is perfectly fine. Branding – Your Business’s Personality David Ogilvy, known as the “Father of Advertising” referred to a brand as a “product’s personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.” Effective Writing Effective writing is not always an easy thing to come by. The longer a work of writing is the better the writing needs to be to stand on its own. When writing for a flyer or poster you only have to worry about a few short sentences and nothing more. Driving Customers to Your Interactive Website Interactivity is a very important aspect of modern advertising. The ability of a consumer to feel like he is interacting – in real time or close to it – with a product or company can play a major role in getting that consumer to become a customer. How to Read Your Customer’s Mind Wouldn’t it be nice if you could read the mind of every customer who came into your place of business? If you knew what your customers were thinking, it would be simple to keep them happy, and keep them coming back, right? Letting Your Customer’s Get to Know You If I walk into a restaurant, from the moment I enter to the moment I leave I’m going to be aware of the service they’re providing. The food is going to be important, but to disregard the impact of the service would be a mistake. We All Love Getting Good Colorful Stuff in the Mail You pull a stack of letters out of the mailbox. You sort through them, one white envelope after another, over and over again. All you see are the names. One of them is for a company you’ve never heard of. The ABCs of More Effective Brochures Color brochures may be one of the most versatile items in your marketing arsenal. They are attractive, portable, and inexpensive, but perhaps their greatest advantage is that they are easily customized to take advantage of any opportunity that presents itself. What You Need To Know About Your Designers In the same way that you choose your postcard printing company, your designer selection is one of the most important tasks that you have for your marketing campaign. It is a daunting task How To Effectively Execute Your Product Line’s Debut Into The Market Getting your product to your market is perhaps one of the goals you have to accomplish as a business owner. Mind you, the path to successful marketing of your product is not without any problems and troubles. Reduce Printing Errors By Reading This Article Before you finalize your poster printing job, you might want to consider these suggestions to help you reduce errors that can be costly on your part later on: Basic Advertising Types To Consider When Starting Your Business If you need to have solid results from your marketing campaigns, print ads are still one of the most effective means to launch your business. They may be old-fashioned with the emergence of online marketing; Develop A Sense Of Urgency For Instant Sales It’s true that providing an irresistible offer in your full color flyers or postcard marketing to your clients and prospects with the objective of introducing new products or service is an effective way of getting them to try out your proposal. Mistakes To Avoid When Printing Business Cards If you don’t want to ruin the hard work you made in creating your full color business cards or the money you paid for an expensive business card printing company, be sure to avoid these mistakes that can make you fail to reach your marketing goals: How To Give Your Business The Upper Hand With Business Cards Your business cards are one of the most important marketing tools to introduce your business to your clients and prospects. Make Smart Brochures If you still have marketing brochures that don’t bring in the profits even when you think you’ve done everything in your power to come up with effective ones, then you should re-assess what you got. Big Things Come In Small Packages Your custom business cards may be small but they definitely pack a big and mighty punch when it comes to promoting your business to your target customers. Future of Small Business Marketing Nowadays, small businesses are enjoying the advantages of having a major shift in the commercial industry. When before it’s the big conglomerates who dictate the trends in the industry

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