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True Blue Coffee Roasters Growth Due To Focus On Customers

It happens often. You buy a product, get home and try it, and say to yourself, "This is good, but if they would only add this, it would be even better. Most people let it go at that. However, at True Blue Coffee Roasters, the gourmet Organic Fair Trade coffee roasters, the customers get a chance to tell the company what those suggestions are. At our core, we are a customer driven company", Rob Luzader, Chief Operations Officer at True Blue Coffee Roasters explains. "Our customers are the ones who make our business profitable. We listen to everything they tell us. Our business model is clear; when you let the customers assist you in molding the company, the customers get the products they want, and know that their feelings matter."

Many of the company’s products and practices came about as a direct result of having the customers give their input. From the size of the packages to the amount they are willing to pay for shipping are directly related to suggestions and comments our customers have made, Luzader went on. We encourage our customers to get in touch with us. Our customers can call the shop, email us, write us, whichever way they choose, and we are all available to them. From the CEO down to the guy who seals the coffee bags, we are all available to talk with customers when asked.

In a time when profits seem to be the driving force for most companies, True Blue Coffee Roasters takes a different approach. Profits are an incentive. They should never be the motivator, Richard Smith, CEO of True Blue Coffee Roasters said. While we love to see profits, we are motivated more by the fact that we are giving our customers a say in our business, as well as providing the best Organic Fair Trade coffees they can find. Profits are nice, but well satisfied customers are even better, Smith quipped.

Having the customers get so directly involved in the business may be unusual. But if the comments made by their customers are any indication, it is working. They have accommodated every request I have made, explained Betty Fisher, a regular True Blue Coffee Roasters customer. I remember when I called because the coffee was too fine for my coffee maker. They adjusted the grind on it, and now it is perfect. I am so happy with them. It isn’t often that a company takes the time to actually listen to their customers, but these guys do. I plan on being a customer for a long time.

To check out True Blue Coffee Roasters for yourself, visit their website at TrueBlueRoasters.com. You can find a complete list of the coffees they offer, sign up for their newsletter for money saving coupons, as well as how to get in touch with them.

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True Blue Coffee Roasters, located high in the mountains of Eastern West Virginia, expertly roasts the freshest Organic Fair Trade gourmet coffees-which were made available to the public in July 2006. Exceedingly passionate and consistent with their super-premium line of gourmet coffees, True Blue Coffee Roasters will settle for nothing short of perfection. For their customers, this guarantees a memorable gourmet coffee experience every time. For more information, please visit TrueBlueRoasters.com at www.trueblueroasters.com or contact: Rob Luzader- Chief Operations Officer, PO Box 202, Old Fields, WV 26845, Phone: 304-434-4102, Email:info@trueblueroasters.com

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