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Attracting Business through Giveaways and Contests

One way to attract extra traffic to your website is through having a contest or giveaway. Although it is true that a large portion of the new visitors you receive may just come looking to get something for free, there will create lots of good publicity that is beneficial.

Consider the products and services offered by your website and then use your imagination to create a fun contest that will appeal to the average customer you will be targeting with this promotion.

For example, for a website whose content focuses on issues relation to parenthood one creative contest might be that people have to tell the story of the most embarrassing thing their kids have said in front of others or the funniest mistake they have made in parenting.

You can also hold a contest centered on a new product launch. For example, if you have a website that features time-management tips for busy women and you are getting ready to release an informational product that explains how to survive the holiday season, you could offer a contest where your visitors submit their funniest Thanksgiving cooking disaster or their best time-saving tip for holiday shopping.

Contest prizes can be arranged by owners of other websites or can come from your very own products and services. If you choose to go with a different website for prizes, you won't have to spend any money on them and the other website's owner will probably be happy to receive some free publicity. If you do this, be sure to mention the name of the provider of the prizes on your website.

If you are not the creative type, you can simply hold a giveaway. Your visitors can enter their information into a form and you can randomly pick a winner. Again, you can offer one of your products or services as the prize or you can seek out prizes from other business owners.

A giveaway can also be used to increase your customer retention. If you have a service- based business, such as virtual assistance or graphic design, you could hold a monthly drawing and each time one of your customers paid for a service that month, they receive an entry form. For example, if a client paid for three graphics that month, they would be entered three times. Your customers may want to win a prize so bad, that they keep buying your services each month just to have a chance at winning.

To be successful, you'll want to promote your contest as much as possible. You'll want to send a notice to your mailing list as well as putting information about the contest on the main page of your website and blog. If you offer a podcast, make sure you mention it to your listeners.

A large number of other sites will allow you to advertise your contest with them as well. Google "contest submission sites" to get a hold of some good possibilities. Press releases can also be well utilized to stimulate interest for your event.

Giveaways and contests can boost the amount of traffic your website receives, greatly benefiting your business. As you use them, think about the results and how you can adjust your ideas in an attempt to match your customers' interests as well as possible.

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